Welcome to Leading by Design

How a Company's Broken Spreadsheet Led to a Product Idea and Acquisition

Lessons in Product Leadership from the 10,000ft Playbook

From UX Lead to Product Manager: Executive Insight with Lynn Bacigalupo

How to leverage design thinking to drive business ROI and long-term product roadmaps.

How Design Leaders Bridge the Gap Between Vision and Code

Master technical empathy and product feasibility with Uber’s former Staff Engineer, Ajay Thakur

Design Leadership and Business ROI: How Anshuman Kumar Drove $10M Revenue at Asana

A Case Study in Product Optimization and Gamification

Passion is not a Luxury

It's your core strategic asset as a leader

Thanksgiving Resilience

The AI Playbook for Layoff Season

From Designer to Executive

The mindset shift that turns creative focus into leadership success

Solving Tension in Design, Product, and Engineering

Stop Asking for Permission

The Strategic Questions That Get You a Promotion (Without Causing Conflict)

How to Instantly Prove Your Worth in a Tech Leadership Role

Learn the playbook for turning design strategy into measurable business success.

The Truth About the Creative Executive Leap

Your Design Career Is Now Measured in P&L, Not Prototypes. (Master the Shift)

Why I Wrote the Executive Playbook for Design Leaders

Filling the Uncharted Void to Equip the Next Generation with Influence and Confidence.